HOW DO YOU UPCYCLE GRAINS?
When we saw how much waste was involved in the beer brewing process, we had… a grain wave! We decided to use the grains from the beer-brewing process and upcycle them into our tasty and healthy snacks.
When making beer, brewers steep malted barley to give beer its body and flavor. The resulting liquid is used to make beer, and the leftover ‘spent’ grains – which are usually discarded – are brimming with nutritional value. So, we rescue ‘em.
We mix the spent grains with other natural ingredients to produce our plant-based, GMO-free snacks right here in Wellington, New Zealand.
The grains we use are sustainably sourced from local breweries. Upcycling is smart AND scrumptious.
WHAT IS THE ENVIRONMENTAL IMPACT OF UPCYCLING?
Every year, 1/3 of the food produced globally is wasted. That’s $940 billion worth of food thrown away annually. In New Zealand alone, 500,000 tonnes of food goes to landfill every year 1 and that rotting food contaminates our earth’s soil, water and air.
BUT! It’s not all doom and gloom. when we upcycle our EXISTING resources, we reduce the costs and negative impacts of production and our reliance on new resources. Also, barley plays an important role in the global economy as a common and resilient grain that’s easy to cultivate. Barley is here to stay, so it’s our mission to make the most of it.
The upcycling impact:
- Minimizes waste
- Reduces pollution
- Decreases emissions
- Supports local industries
- Conserves global resources AND
- Inspires innovation and creativity!
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BUT… DO YOUR SNACKS TASTE LIKE BEER?
While we’ll always enjoy a cheeky pint or two, we’re not sure about beer-flavored food. But have no fear! Spent grains add a wholesome, nutty and sweet flavor to our crackers, bites and bars.
And in case you were wondering, it’s the liquid the brewers take after steeping that has alcohol content – not the spent grains we use in our products – making them a healthy and nutritious snack for children, too.
WHAT ARE THE NUTRITIONAL BENEFITS OF USING SPENT GRAINS?
The term ‘spent’ implies that the grains have been used, and unable to be used again. It turns out, these leftover grains are BURSTING with fibre, protein, and a great source of minerals, vitamins and trace of amino acids.
And did we mention they’re GMO-free, plant-based, and made entirely with natural ingredients?
WHY THE UPCYCLED GRAIN ‘PROJECT’?
We chose to call ourselves a project because we know that our goal to minimise waste and reduce reliance on new resources will be an ever-evolving mission – and we need YOUR help!
It’s easy to take part right in the project – join us on Facebook, Instagram, subscribe to our newsletter or try out our delicious range today.
HOW CAN I TAKE ACTION?
Whether you choose to support local businesses like ours or create a closed-loop waste system in your own home – reducing food waste is one of the easiest and most effective things you can start doing today to protect the environmental future of our planet.
WHAT ARE YOUR UP BITES?
UP Bites are sustainably delicious and nutritious snack balls. They’re perfect for snacking or anytime you feel like a sweet treat!
WHAT ARE YOUR UP BARS?
UP Bars are sustainably delicious and nutritious snack bars. They’re perfect as a healthy breakfast snack or any time you’re on the go. Top them with your favorite spread, add them to a smoothie bowl or enjoy them on their own.
WHAT ARE YOUR CRACKERS?
Upcycled Crackers are sustainably delicious and nutritious snacking crackers. They’re perfect for a quick and easy snack or add them to a platter next time you’re celebrating. Top them with cheese, dip them in hummus or enjoy them on their own.
WHERE ARE YOUR SNACKS MADE?
Our snacks are proudly made in Wellington, New Zealand.
WHERE CAN I BUY YOUR SNACKS?
We ship from our online store to all 50 US states so that we can reach sustainable superheroes all over the country! Check out our online store here.
We also supply selected stores. Find us here:
• Snack Magic
ARE YOUR SNACKS GLUTEN-FREE?
Our snacks are not gluten-free. Brewers’ spent grain is made up of barley grain husks. Some snacks also contain wholemeal flour and white wheat flour.
Our Oat & Almond Up Bars contain rolled oats.
ARE YOUR SNACKS VEGETARIAN OR VEGAN?
All of our snacks are vegetarian, however they aren’t all vegan. The parmesan crackers contain parmesan cheese, and the UP Bars contain Multiflora honey.
DO YOUR SNACKS CONTAIN GENETICALLY MODIFIED INGREDIENTS?
None of our products contain Genetically modified ingredients – they are all GMO-free!
HOW ARE YOUR PRODUCTS PACKAGED?
Our packaging is 100% recyclable. The cardboard boxes can be recycled with all other paper and cardboard. If you didn’t know you could recycle soft plastics, now you do! Check out our blog here to see how to recycle the plastic wrappers.
WHEN WILL I RECEIVE MY ORDER?
Orders will typically be delivered in 5-7 working days. We currently only ship within the US.
WHAT IS YOUR RETURNS POLICY?
We don’t accept returns for our snacks but if you are dissatisfied with any of our products please contact us here and we will organize a replacement.
I’M INTERESTED IN STOCKING UPCYCLED GRAIN PROJECT IN MY STORE – WHO SHOULD I CONTACT?
Please email us at firstname.lastname@example.org